The rise in popularity of brands turning to influencers to market and communicate their products effectively has been one interesting journey to watch grow. A more interesting collaboration that I got the pleasure of being a part of was the MRP ( Mr Price ) x Everydaypeoplestories . Cedric Nzaka, is one of the most amazing photographers I’ve come across and had the privilege of working with in the past. He approached a few stylish individuals and presented them with Mr Price vouchers in order to bring the project to life.
Here’s how it worked:
I was given a voucher from Cedric to shop for a stylish outfit in the hopes of proving that you can buy a few trendy items without breaking the bank. Cedric then took shots of my outfit and handed them over to Mr Price where these images could be displayed on their in-store TV screens thus serving as #OOTD inspiration for customers as they shopped round.
Check out the hashtag #Mrpxeverydaypeoplestories to see other looks.
Photo cred : Cedric Nzaka (@everydaypeoplestories)