JOHANNESBURG: Your winter home worries will soon be a thing of the past. Homeware specialist, Boardmans, recently launched their winter campaign that’s geared to make your home equally cosy and stylish this winter. The launch, attended by handpicked home décor enthusiasts, was set to the backdrop of the Parktown’s leafy suburbs and showcased a striking range of Boardmans’ latest products which become available in stores from March.
“This season, we want to ensure that our consumers are well-equipped with the latest must-haves and are ready to take on winter with our exciting range of assortments. We aim to make sure that Boardmans not only becomes a brand that is synonymous with great products, but also a first-choice lifestyle brand supported by an array of world renowned products at great value,” comments Brand Manager Jillian Kay.
Homeware décor maven Heather Boting hosted the launch and the attending home-style aficionados were given a personal tour around the private estate while exchanging tips on how to turn cold houses into cosy winter homes. Each room of the house presented a mood for the latest Boardmans trends to look forward to this winter.
A few leanings became clear.
Earthy and jewel tones constructed the season’s colour palette, while faux fur blankets and fleece throws are a huge trend this season and a definite winter must have. Whether layering them on the bed or using them as an accessory in the lounge, they’re sure to keep the family warm this winter.
The sensory experience of winter at home was also a crucial talking point. Nothing says winter more than the aromas of hearty stews and delicious casseroles, which Boardmans’ casserole dishes and kitchenware help the homemaker serve up exquisitely.
The final thought which was commonly shared among the homeware experts was the idea of winter theatre and showcasing hosting skills by beautifying the dinner table and dining area with perfect-for-winter accessories.
From the bathroom and bedroom to the living room, dining room, kitchen and beyond, Boardmans is ready to add some flair to your home’s winter look with their latest collections that are ready to deliver a space that is stylishly inspired.
Come and reinvent the cold season with Boardmans’ spectacular Winter 2017 homeware collection.
Check out a Boardmans store near you or simply visit www.boardmans.co.za to shop online.