When it comes to your fitness goals, looking cute and feeling cute definitely go hand in hand . Nothing gives me that extra bit of motivation to hit the gym than knowing I get to jump into that workout gear I finally purchased after weeks or even months of contemplating on it. I recently discovered some proudly South African athleisure brands that are too cute to pass up. From channeling your spirit animal during your yoga practice to feeling light throughout your run, these brands cater to every fitness activity and I simply can’t get enough.
Behind Spiritgirl are two fun-loving, active South African girls with a sense of adventure and an eco-awareness for the world we love to play in. Proud to call the vibrant city of Cape Town home, their passion for design, nurture for nature and love of an active lifestyle brought them together to form Spiritgirl to create custom designed yoga pants for like-minded spirit sisters.
Founded by Chloe and her mother Jane , the dynamic mother and daughter Team were inspired to start their collection after a trip abroad where Chloe took part in yoga and , pilates and barre classes . Their aim was to create sports wear that was both affordable and ‘not your normal monochromatic type of active wear’. Launched in 2015 , they hoped to provide women with confidence and feel empowered whilst looking good during their workouts.
This Cape Town based Athleisure brands motto is just that simple , with an elegant and soft color palettes of pinks and grey . The attention to details and extra fashionable kinks to their workout gear makes for the perfect transition from post workout to errands look.
“do your thing, do it unapologetically and always, movepretty.”
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