PUMA En Pointe CAMPAIGN

PUMA En Pointe  CAMPAIGN

 

How does doing you look and feel like? Well for me it’s a number of things from the confidence I embody to the long hours I put into my projects just to be able to produce work that I am proud of. I have partnered up with PUMA and joined their #DoYou series campaign that celebrates the launch of their En Pointe collection Q2 and I couldn’t be more thrilled! This campaign is about living your life your way and examining the lives of some powerful women who do just that in their lives.   Over the past few years famous faces such as Cara Delevigne and Nomzamo Mbatha have gone on to share inspiring stories on how  the campaign resonates with them and ways in which they feel the #DoYou slogan fits right into their careers and beyond.

The En Pointe  collection was born out of a conversation between PUMA’s design teams and the dancers of New York City Ballet. They met to discuss the concept of movement and what a dancer needs to be at their best through long hours of rehearsals. The PUMA En Pointe collection showcases linear elements, wide strapping, and woven details pulled from ballet technique: long lines, dynamic flexibility, and powerful movement.

Structure is created through pleating, rib textures, and buoyant fabrics. Metal details mix with shine and sporty trims to emphasise motion. Tonal is a must and lightweight is everything. It’s less about changing outfits and more about layering; adding and subtracting items to keep muscles warm between dancing. Dancers must constantly strive to perfect their performance – therefore, showing off long lines is key, muted colours work best, and patterns are avoided because they distract from muscle definition.

When asked to join this campaign I went back and forth in my head for weeks on exactly how the #DoYou slogan applied to  me in my professional and personal life, this led to a journey  introspection that led to a deeper gratitude and love for what I do with my platform, the ability to create and tell stories in the way that I want, meeting amazing like minded people in the industry and being exposed to so many new experience is something I don’t take for granted. The #DoYou slogan then became one that resonated with gratitude and determination.  I am grateful for the personal growth that this journey continues to take me on- I believe I am much more confident woman with a clear vision of what I want and resilience and drive to go out and get it.  So if you were to ask me again ‘How Do You #DoYou’ I would simply say that I set my mind on what I want  and  fiercely go out and get it.


Photography : Zimazile Mukwebu

Make-up : Caroline Greef

Clothes : Puma

Direction & Curation by me

 

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